Social that moves the numbers.
I'm Gael Meza (pronounced Guy-Ehl Meh-za), a unique multiskilled creative professional based in Austin. I plan it, shoot it, design it, post it, and write it. Currently doing all of the above for the largest national soccer retailer in the country.
Open to: Creative Content Manager, Social Media Manager, or Content Lead. Based in Austin, happy on-site.
6.9M
Views on one creator collab. The most-viewed post in company history.5M+
Views on the Austin account in my first year130K+
YouTube views in 30 days, on a channel dormant for a decade~800K
World Cup views in six weeks, national and Austin
Work
Made by me.
Every piece starts with one question: why would someone care? My content is focused on establishing a connection with a specific audience. I create easy-to-digest digital media meant to accomplish objectives.
Oktoberfest Wiesn jersey unboxing
View original ↗adidas F50 "Football's Heartbreaker" (Lamine Yamal)
490,950 views View original ↗
Design / Template graphic overlay
New arrivals template: a graphic overlay I designed, built to take any kit.
One reusable layout: Soccer Post branding, a headline slot for the kit name, a caption line, and a background I build in Photoshop to match each jersey's colors. I shoot the jersey, drop it in, and the post is done. Ten kits so far, five shown here.
View original ↗
Design / Tutorial carousel
Future Hero Card: a make-your-own player card, inspired by EA SPORTS FC. Designed, written, and edited by me.
Design / Seamless carousel
Charly Heritage: eight slides that read as one image, built from Charly's brand assets.
See the full carousel ↓
Photo / Apparel / freelance
Destino restock campaign. One octabox, natural edge light.
See the shoot ↓
Photo / Apparel
Puma Switzerland home jersey
Photo / Apparel / freelance
Destino, local Austin streetwear
Photo / Product
adidas F50 Elite, Mo Salah
Photo / Product
Nike x Kobe Phantom
Photo / Product
Nike Mercurial Vapor 16 "VJR". Pop flash, gelled edge light, slow shutter.
Apparel / Freelance client
Destino.
Local Austin streetwear rooted in Hispanic values, with a deeply local customer base.
"Para mis padres que cruzaron fronteras por una vida mejor."For my parents, who crossed borders for a better life.
- The shoot
- Restock campaign for Destino, shot and edited by me.
- Lighting
- One light: a 60cm octabox as the key, with natural light as the edge. Edited in Lightroom.
- The approach
- A simple setup that lets the message on the shirt carry the story.
"No Human Is Illegal."Printed on the Destino pink jersey
- The shoot
- Pink jersey campaign for Destino, shot and edited by me.
- Lighting
- One small 45cm gridded softbox, outdoors at night. One frame inside a mercado, lit by the store's own warm light.
Studio shoot
One boot, a full studio set.
Nike Tiempo x Jordan SE
Launch assets for every market.
- Goal
- Launch content for every Soccer Post market account, led by Austin.
- What I did
- Lit, shot, and edited the full set. Stills on a red sweep with a single gridded key light: hero shots, macro details of the leather, soleplate, and heel, and styled flat lays, edited in Lightroom. The vertical video uses one key light on a dark background to match the edge of the boot, shot by me and edited in DaVinci Resolve.
- Result
- Other markets adopted the set for their own accounts, and the national account ran the video. Austin stores saw a clear lift in foot traffic.
Brand collaboration
Charly Heritage Collection.
An official four-way brand collaboration, produced, shot, and edited end to end.
- The brief
- Launch Charly's Heritage Collection with Soccer Post and show the community a more human side of the brand.
- What I did
- Produced, shot, and edited a downtown Austin apparel and street style shoot: stills and a short film. Published as a four-way collab with Charly USA, Charly Fútbol, Soccer Post, and Soccer Post ATX.
- Result
- Solid traffic to the site, and a bigger return in brand equity: praise from other Soccer Post market accounts and loyal customers, and deeper trust between Soccer Post and Charly. Community drives sales, not the other way around.
- 01
02
03
04
05
06
07
08
Seamless carousel: 8 slides that flow as one image, built from Charly's brand assets.
Case studies
By the numbers.
6.9M views for the cost of one pair of boots.
- Goal
- Grow reach for the national account with no budget.
- What I did
- Spotted a creator mid-way through his "Becoming A Pro Soccer Player" series, playing in Copa Mundial boots with holes in them. Pitched the collab myself, coordinated the product, and ran it as a collab post so the reach credited Soccer Post.
- Result
- 6.9M views, 579K likes, 53.4K shares, 19.6K saves: about 240x the account's ~29K followers, and the most-viewed post in company history. It also proved a format. A simple boot unboxing on a trending audio is now one of our content pillars (see the unboxings in Work).
- What I'd do next
- Funnel the new audience straight to the website: a CTA in the creator's caption, and a pinned post that tells new viewers who we are.
Dormant for a decade. 130K+ views in a month.
Before~10 yearsof near-flat views and only occasional uploads
After130K+ viewsand ~300 new subscribers in 30 days
- Goal
- Bring back a channel that had been effectively dormant for a decade.
- What I did
- Took full ownership as YouTube account manager: rebranded the channel, launched our YouTube Community, and published its first post, which beat our engagement expectations.
- Result
- 130K+ views and ~300 new subscribers in the 30 days to Oct 14, 2026. That is nearly 9% of the channel's 1.5M lifetime views, in a single month. September 2026 (~80K views) was its best month in about 15 years.
- What I'd do next
- Post quality long-form horizontal video on a steady schedule, built to be cut down and reused across our other platforms.
~800K views in six weeks.
- Goal
- Own the World Cup moment across the national and Austin accounts.
- What I did
- Concepted, researched, fact-checked, and produced the program: SP Stats carousels (Mexico and USMNT, Round of 16), a quarterfinals bracket, matchup graphics, and boot and kit content, all on a verify-before-publish rule.
- Result
- June 9 to July 21, 2026, national and Austin combined: ~800K views, ~266K accounts reached, ~40K interactions, ~994 net new followers.
- What I'd do next
- Have a breakout plan ready. When one reel outperforms, ride it the same week: a fast follow-up in the same format, a pinned post, and a short series built on what worked.
Mobile content
In the moment.
Some of my favorite content is what I catch on my phone in the moment: real events, real emotions, all intentionally crafted for today's social media expectations.
Low-res previews. Much more available to view upon request.
"Come print a jersey without me"
Panini sticker exchange, Austin
In-store event day
Event day, from above
About
Sales floor to national social.
I started on the sales floor at The Soccer Corner in 2022, and I still create like a salesperson: content has to move people to act. Today I run four Soccer Post accounts, with Metricool handling scheduling and audience data, so posts land when each audience is most active and the hours I save go into the work. Community builds sales, not the other way around. Next, I want to bring that to a brand that cares how it shows up in the real world.
- 2022, nowSoccer Post, formerly The Soccer Corner
Interim Social Media Director, national (since May 2026)
National Content Creator & Social Strategist (since Feb 2026)
Social Media Manager & Producer, Austin (since May 2025)
All three current. Sales floor from 2022, social since Oct 2024. - Feb 2025, nowFounder, Gael Meza Media, freelance photo and video
- Aug 2026Freelance: shot Austin FC and wrote match recaps for Imagine That Sports
Accounts I run: IG @soccerpost TikTok @soccerpost.fc YouTube Soccer Post F.C IG @soccerpostatx
Platforms and tools
PlatformsInstagram, TikTok, YouTube
AnalyticsMetricool, Meta Business Suite and Insights, YouTube Studio, Shopify Analytics (ShopifyQL)
CreativePhotoshop, Lightroom, DaVinci Resolve, Premiere Pro, Illustrator, Canva, CapCut
Hiring, or have a project?
Let's talk.
Reach out for a full-time role, a product or apparel shoot, or a social channel that needs someone to own it.